1. How do you seize control of a local listing on Google? On Yahoo? What fields can you change? How do you add a picture?
2. What elements are important to ranking well in Google Video and YouTube?
3. How do you get into Google News? In particular, what unique structure do your URLs need to reflect to even be considered?
4. Google Blog Search — full text or indexing off whatever you put out in feeds?
5. How do you submit to Google Product Search? Yahoo Product Search?
6. Do you have to have a mobile web site to be in Google Mobile? Yahoo Mobile?
7. How do you know if Google is personalizing your web results?

I think its just the warm up to SES San Jose coming up this month.

1. What four search engines comprise 90%+ of all general (non site-specific) web search traffic?
2. Explain the concept – “the long tail of search.”
3. Name the three most important elements in the head section of an HTML document that are employed by search engines.
4. How do search engines treat content inside an IFrame?
5. What resource and query can you use to determine which pages link to any page on SEOmoz.org and contain the words “monkey” and “turnip”?
6. What action does Google threaten against websites that sell links without the use of “nofollow”?
7. What is the difference between local link popularity and global link popularity?
8. Why is Alexa an inaccurate way to estimate the traffic to a given website?
9. Name four types of queries for which Google provides “instant answers” or “onebox results” ahead of the standard web results.
10. Describe why a flat site architecture is typically more advantageous for search engine rankings than a deep site architecture.
11. BONUS (Answer this one and I’ll be very impressed): Name twelve unique metrics search engines are suspected to consider when weighting links and how each affects rankings positively or negatively.